Texas Golf Association, Since 1906
Texas Golf Association, Since 1906

Local Knowledge



Local Knowledge

Welcome to Local Knowledge, a new publication from the Texas Golf Association geared specifically for operational management personnel at our Member Clubs. For over 100 years, the TGA has worked closely with its Member Clubs to help make the Lone Star State one of the most popular places in the world to play golf. We are proud of the fact that we’ve grown from an initial five Member Clubs in 1906 to more than 500 today. Our roster now boasts more than 122,000 passionate golfers who cover every geographic region in the state.

Our robust list of Member Clubs is comprised of people who are committed to improving not only their club’s day-to-day operations, but also their members’ overall experience. The goal of Forethoughts is to share ideas, studies, and best practices from the global golf community. The TGA believes this interchange of knowledge is important to everyone and can help our Member Clubs gain new insights into how best to handle the common challenges of business today.

The TGA is, as always, dedicated to becoming ever-increasingly relevant to our membership. We hope Local Knowledge will become a valuable resource for you. For more information or to suggest a story idea, please CLICK HERE.
 

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Local Knowledge/June 2017

 
SWITCH NOW TO NEW USGA TOURNAMENT MANAGEMENT
   If you’ve been delaying making the switch from the Tournament Pairing Programs (TPP Client and TPP Online) to the new USGA Tournament Management Product (USGA TM), now is the time to act. Remember, the current version of TPP is going to be gradually phased out by the end of 2017. If you haven’t yet made the changeover, you’re missing out on using the superior golf event management technology provided by USGA TM, and the opportunity to simplify the process of administering member events.
 
   Powered by Golf Genius, USGA TM is completely web-based. The online system provides all the necessary tools for golf shops at private clubs or public facilities to set up and run member tournaments, leagues and outings. The new product significantly reduces the workload of golf shops. It also comes with easy-to-follow printed collateral, including fully customizable scorecards, cart signs, bag tags, locker labels, tee sheets, alpha lists and much more. READ MORE
 
THE TGA IS LOOKING FOR YOUR FEEDBACK
The Texas Golf Association is committed to continuing to provide our clubs with the core products that you have come to expect and we are always looking for new ways to make sure you get the most out of your affiliation with us. We are currently considering the development of a purchasing program for TGA Member Clubs. As we consider this new program, we welcome your input and feedback so that we can make the program useful and relevant to as many clubs as possible. Be on the lookout NEXT WEEK for a survey on this topic. Please take a moment to complete the survey. We are exploring this idea as a benefit for you, so let us know what you think!
 
TGA MEMBERS SCORE EXCLUSIVE DISCOUNTS WITH AFFINTY TRAVEL
The TGA announced recently it has partnered with Affinity Travel Benefits, a leading edge, online travel aggregation platform that provides exclusive discounts up to 70 percent off retail rates at hotels and resort properties. The affiliation with Affinity Travel is part of the TGA Member Rewards Program, an ongoing effort to provide maximum value to TGA Members. Affinity Travel obtains heavily discounted rates not available to the public on travel sites like Expedia, Travelocity, Priceline, Trivago and Orbitz. That guarantees TGA members’ hotel bookings are the lowest rates on the internet. READ MORE
 
GOLF FACILITIES: FOCUSING ON WHAT MATTERS MOST (FROM USGA)
Every morning, golf course superintendents and their maintenance teams work hard to prepare golf courses; without their efforts there wouldn’t be golf courses to enjoy. Unfortunately, labor costs are rising and it is becoming increasingly difficult for superintendents to hire and retain workers. These challenges are driving significant changes in golf course maintenance. "With workers in short supply and costs rising, golf facilities everywhere are rethinking their maintenance programs and focusing on the tasks that will have the most positive impact on the golf experience,” said Dave Oatis, director of the USGA Green Section’s Northeast Region. READ MORE
   
GOLF’S FUTURE BRIGHTER THAN MEDIA PORTRAYS (FROM INC. MAGAZINE)
A recent article from Inc. magazine highlights the positives of the golf industry, reminding readers of the many attributes the game continues to possess. Not too long ago Men’s Journal ran a story titled “The Death of Golf” and Business Insider reported that “Adidas and Nike are signaling the death of the golf as we know it.” As Kai Sato notes in Inc., “Despite these eye-catching titles, the sport of golf isn't "dying" and is greatly misunderstood. Like every other sport, golf has certain dynamics and faces its own unique challenges. But the game has tremendous international reach, an array of young stars, and continues to innovate toward growth." READ MORE
 
TGA PARTNERS WITH SANDRA HAYNIE GOLF EXPERIENCE
World Golf Hall of Fame member Sandra Haynie is proud to announce her partnership with the Texas Golf Association. Having years of experience in golf course and academy operations, Sandra Haynie Golf Experience (SHGE) is looking forward to helping TGA Member Clubs create programs designed to attract new and retain current golfers. Haynie believes instructional golf programs are vital to the long-term success of facilities and understands firsthand that many operations lack the time, staff, or energy to create and implement these programs. With an emphasis on relationship building and creating user-friendly environments, Haynie welcomes the opportunity to share her hall of fame experience and knowledge with her native Texas clubs. READ MORE
 
   
 

 

Past Issues

TGA Forethoughts March 2017

TGA ForeThoughts/March 2017

 

THE VALUE OF SHARED KNOWLEDGE
   Welcome to ForeThoughts, a new publication from the Texas Golf Association geared specifically for operational management personnel at our Member Clubs. For over 100 years, the TGA has worked closely with its Member Clubs to help make the Lone Star State one of the most popular places in the world to play golf. We are proud of the fact that we’ve grown from an initial five Member Clubs in 1906 to more than 500 today. Our roster now boasts more than 122,000 passionate golfers who cover every geographic region in the state.
   Our robust list of Member Clubs is comprised of people who are committed to improving not only their club’s day-to-day operations, but also their members’ overall experience. The goal of ForeThoughts is to share ideas, studies, and best practices from the global golf community. The TGA believes this interchange of knowledge is important to everyone and can help our Member Clubs gain new insights into how best to handle the common challenges of business today.
   The TGA is, as always, dedicated to becoming ever-increasingly relevant to our membership. We hope ForeThoughts will become a valuable resource for you. For more information or to suggest a story idea, please CLICK HERE.
 
COMBO TEES - THE EASY WAY TO UPDATE YOUR COURSE
For golf course owners and operators looking for an inexpensive way to refresh the playing experience for their members, the addition of combination tees might just be the no-hassle solution. The idea of “Combo Tees” — using two or more sets of tees to add variety to a course’s setup — is probably the easiest way to update a course. And, best of all, it’s not something that requires investing in new tee boxes or other construction projects, either. READ MORE
 
UPGRADES NOW AVAILABLE FOR USGA TOURNAMENT MANAGEMENT PRODUCT
The TGA recently announced Member Clubs that upgrade to the USGA Tournament Management Club Premium version by March 31 will receive priority access for enrollment and training. The recently released software is a major upgrade to the Tournament Pairing Programs (TPP Client and TPP Online), which will be gradually phased out. The Club Premium product includes capabilities to enhance the golfer experience with a mobile app, live scoring, live TV leaderboards, online registration and payments and a customizable website for each event, league or outing. READ MORE
   
KEY FINDINGS POINT TO PACE OF PLAY SOLUTIONS (FROM USGA)
Pace of play is a focal point of the USGA’s continuing efforts to improve the health of the game, but it’s not an issue that can be remedied easily or by one organization alone. To that end, the USGA in January hosted 125 industry experts for the Association’s third Pace and Innovation Symposium. The two-day conference featured representatives from the USGA, The R&A, the American Society of Golf Course Architects, the Golf Course Superintendents Association of America, and The First Tee, among others. READ MORE
 
GOLF 20/20 ANNOUNCES GAME’S 2016 CHARITABLE IMPACT (FROM GOLF 20/20)
GOLF 20/20 – a collaboration of leading organizations representing all segments of the U.S. golf industry – recently announced details about the game’s $3.9 billion annual charitable impact with more golf facilities than ever (12,700) hosting an event in 2016. “Charity is at the heart of the U.S. golf industry," says Steve Mona, CEO of the World Golf Foundation, administrator of GOLF 20/20. “Golf is a key driver for charitable giving and takes pride in hosting charitable events to improve millions of lives through causes that are mostly unrelated to golf.” READ MORE
 
   
Local Knowledge April 2017

Local Knowledge/April 2017

 
After we launched last month’s inaugural edition of this publication, we were alerted that our friends at the Northern Texas PGA have a newsletter with the same name. We apologize for the oversight and have since renamed ours “Local Knowledge.” That’s our goal here: To provide TGA Member Club operational management with information and knowledge that helps them better serve their members and guests. 

ADJUSTING HANDICAPS WHEN TWO PLAYERS COMPETE FROM DIFFERENT TEES
   It is highly likely – almost certain, in fact – that one of the most frequently asked questions golf professionals get about handicaps pertains to Section 3-5, which deals with allocation of strokes when players are competing from different sets of tees.  Section 3-5 can be difficult for clubs to understand and even more challenging to explain to members.
   It’s worth noting that a Handicap Index is NOT established from a particular set of tees, it is simply a standardized benchmark of a golfer’s potential that helps establish a player’s Course Handicap for the particular course he or she plays.  If two golfers are playing a match against each other and are playing from a different set of tees, they are not playing the same golf course. READ MORE
 
THE POWER OF PARTNERSHIP
The Texas Golf Association is one of the largest and most respected state golf associations in the U.S., with over 500 Member Clubs representing more than 130,000 individuals. As a TGA Member Club, you have access to a plethora of information, expert insights and educational opportunities to help manage day-to-day operations. Now, thanks to the brand new TGA Member Rewards Program, clubs can increase the number of benefits they offer their members without incurring any overhead costs whatsoever. READ MORE
 
NEW TECHNOLOGY IS A GAME-CHANGER FOR GOLF FACILITIES (FROM USGA)
As part of an ongoing effort to advance the game, the USGA has introduced Resource Management, a new web-based product that will help golf course superintendents, owners and operators be more precise, efficient and productive in maintaining their facilities. Among much else, the USGA Resource Management tool allows facility managers to understand better their consumption of resources – think labor, water and fuel – and to measure accurately, even down to the square foot, the allocation of these resources to each feature of the golf course. READ MORE
   
SIX WAYS CLUBS CAN ENHANCE SERVICE WITH MOBILE TECHNOLOGY (FROM CMAA)
In the highly competitive golf industry, an essential – but too often overlooked – key to operational success is to over-deliver in service to a member or customer. A well-trained, attentive and welcoming staff is critical to success, but these days so too is mobile technology, which is playing an increasingly important role in delivering value. The Club Managers Association of America (CMAA) has identified six mobile solutions that enable clubs to bring service right to each member, increasing revenue, profitability and customer satisfaction. READ MORE
 
   
Local Knowledge May 2017

Local Knowledge/May 2017

 

HOLE HANDICAPPING HEADACHES?
   Sometimes the No.1 handicap hole on the course is also the toughest…and sometimes it isn’t. This can be perplexing for members and perhaps for club staff as well. The root of the confusion generally stems from a stubborn, lingering misconception about how and why holes are assigned a handicap number (stroke allocation).
   Despite the feelings of most golfers, the stroke hole allocation of a course is not supposed to represent a ranking of the difficulty of the holes. Instead, it represents the ranking of the holes where a high-handicapped golfer most needs a stroke in order to tie a low-handicapped golfer. READ MORE
 
SIX REASONS TO HOST A TGA EVENT AT YOUR CLUB
What do 46 of the Top 50 courses in Texas, as ranked in 2016 by The Dallas Morning News, have in common? In addition to being the most lauded clubs in the state, they all have at one time hosted a TGA event. In fact, nine of the Top 10 courses have welcomed a TGA Championship in the last decade, highlighted by some of the most iconic names in the state. Dallas National Golf Club, Whispering Pines Golf Club, Brook Hollow Golf Club, Escondido Golf and Lake Club, Cordillera Ranch Golf Club and Shady Oaks Country Club, to name just a few, are Top 10 ranked courses that have hosted at least one TGA Championship since 2007. READ MORE
 
TEXAS CELEBRATES WOMEN'S GOLF DAY
On June 6, more than 50 golf Texas facilities will join in the global celebration of the many ways that women can engage with golf. Industry data shows that women are a critical demographic and represent a vibrant, growing segment of the golf population. Women make up 24% of all golfers, but represent 1/3 of beginning and junior golfers. With the number of people who say they are “very interested” in taking up golf at an all-time high, women will be a key force in the growth of the industry in the coming years. READ MORE
   
PLAY 9 TOOL KIT NOW AVAIABLE (FROM USGA)
With a broader focus on golf at the local level, the USGA rolled out plans recently in support of the PLAY9™ program. In 2017, the USGA will be working closely with state and regional golf associations and courses throughout the United States that will host and promote local PLAY9 Days between May and October. The USGA has also created online and printed toolkits for golf courses and facilities that are interested in hosting events. The toolkits offer posters, flyers and social media suggestions to raise awareness. Ideas for innovative themes and playing formats are also included. READ MORE
 
MOST GOLFERS CONSIDER MORE THAN PRICE WHEN CHOOSING WHERE TO PLAY (FROM NGF) 
The golf course business, like any other retail industry, is driven by supply and demand, and since more than 4,000 golf courses were opened between 1986 and 2005, most operators are competing for players and rounds like never before. Viewed from a consumer perspective, you could say that golfers have been gifted with a rich selection of courses to choose from in almost every market across the country. As a result, understanding how golfers decide where to play has never been more important for golf course operators seeking to grow market share. READ MORE
 
   
Local Knowledge June 2017

Local Knowledge/June 2017

 
SWITCH NOW TO NEW USGA TOURNAMENT MANAGEMENT
   If you’ve been delaying making the switch from the Tournament Pairing Programs (TPP Client and TPP Online) to the new USGA Tournament Management Product (USGA TM), now is the time to act. Remember, the current version of TPP is going to be gradually phased out by the end of 2017. If you haven’t yet made the changeover, you’re missing out on using the superior golf event management technology provided by USGA TM, and the opportunity to simplify the process of administering member events.
 
   Powered by Golf Genius, USGA TM is completely web-based. The online system provides all the necessary tools for golf shops at private clubs or public facilities to set up and run member tournaments, leagues and outings. The new product significantly reduces the workload of golf shops. It also comes with easy-to-follow printed collateral, including fully customizable scorecards, cart signs, bag tags, locker labels, tee sheets, alpha lists and much more. READ MORE
 
THE TGA IS LOOKING FOR YOUR FEEDBACK
The Texas Golf Association is committed to continuing to provide our clubs with the core products that you have come to expect and we are always looking for new ways to make sure you get the most out of your affiliation with us. We are currently considering the development of a purchasing program for TGA Member Clubs. As we consider this new program, we welcome your input and feedback so that we can make the program useful and relevant to as many clubs as possible. Be on the lookout NEXT WEEK for a survey on this topic. Please take a moment to complete the survey. We are exploring this idea as a benefit for you, so let us know what you think!
 
TGA MEMBERS SCORE EXCLUSIVE DISCOUNTS WITH AFFINTY TRAVEL
The TGA announced recently it has partnered with Affinity Travel Benefits, a leading edge, online travel aggregation platform that provides exclusive discounts up to 70 percent off retail rates at hotels and resort properties. The affiliation with Affinity Travel is part of the TGA Member Rewards Program, an ongoing effort to provide maximum value to TGA Members. Affinity Travel obtains heavily discounted rates not available to the public on travel sites like Expedia, Travelocity, Priceline, Trivago and Orbitz. That guarantees TGA members’ hotel bookings are the lowest rates on the internet. READ MORE
 
GOLF FACILITIES: FOCUSING ON WHAT MATTERS MOST (FROM USGA)
Every morning, golf course superintendents and their maintenance teams work hard to prepare golf courses; without their efforts there wouldn’t be golf courses to enjoy. Unfortunately, labor costs are rising and it is becoming increasingly difficult for superintendents to hire and retain workers. These challenges are driving significant changes in golf course maintenance. "With workers in short supply and costs rising, golf facilities everywhere are rethinking their maintenance programs and focusing on the tasks that will have the most positive impact on the golf experience,” said Dave Oatis, director of the USGA Green Section’s Northeast Region. READ MORE
   
GOLF’S FUTURE BRIGHTER THAN MEDIA PORTRAYS (FROM INC. MAGAZINE)
A recent article from Inc. magazine highlights the positives of the golf industry, reminding readers of the many attributes the game continues to possess. Not too long ago Men’s Journal ran a story titled “The Death of Golf” and Business Insider reported that “Adidas and Nike are signaling the death of the golf as we know it.” As Kai Sato notes in Inc., “Despite these eye-catching titles, the sport of golf isn't "dying" and is greatly misunderstood. Like every other sport, golf has certain dynamics and faces its own unique challenges. But the game has tremendous international reach, an array of young stars, and continues to innovate toward growth." READ MORE
 
TGA PARTNERS WITH SANDRA HAYNIE GOLF EXPERIENCE
World Golf Hall of Fame member Sandra Haynie is proud to announce her partnership with the Texas Golf Association. Having years of experience in golf course and academy operations, Sandra Haynie Golf Experience (SHGE) is looking forward to helping TGA Member Clubs create programs designed to attract new and retain current golfers. Haynie believes instructional golf programs are vital to the long-term success of facilities and understands firsthand that many operations lack the time, staff, or energy to create and implement these programs. With an emphasis on relationship building and creating user-friendly environments, Haynie welcomes the opportunity to share her hall of fame experience and knowledge with her native Texas clubs. READ MORE
 
   
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